When clients first enter an office or facility, the look of the reception area is one of the primary factors that influence their decision to stay loyal to that company. This is why reception signage should be unique and attractive. For example, smart signs allow visitors to hold their phones to the sign and receive information without interacting with anyone. This kind of signage also brands companies as innovative and forward-thinking.
Brand Awareness
Professional reception area signs showcase how creative your company is, establish your authority as a leader in the industry, and help build brand recognition. The more people recognize your business, the more likely they will trust it with their business needs.
Experts in office reception signage Austin mentioned that the best way to increase your brand recognition is to add a large logo sign to the wall behind the reception desk, as this can quickly tell visitors who they are working with and where they should go next. If your company is part of a larger medical office building or complex, directional signage is also important, as it will help people navigate to the particular doctor offices they are visiting.
Another way to improve brand awareness is to add a custom mural to your reception area, which will look creative and unique. This is a popular choice for businesses that want to set the tone of their entire reception area and make an impactful first impression.
Streamlined Flow of Guests
A company’s reception area and signage often serve as the first impression customers or clients get of your business. A well-designed, attractive sign will make it clear to them that your organization takes pride in its appearance and values professionalism and attention to detail.
A popular type of office reception sign is a dimensional sign. These signs stand out from the wall and often showcase the company logo and other brand elements. They also provide a unique way to communicate the company’s mission and vision. Another option for your reception area is a contour cut sign. This type of signage is ideal for a company’s reception area because it allows them to customize the sign’s shape to match their logo or custom design. It’s also a great choice for companies that want to create a more modern look for their signage.
Directional Signage
When your reception signage is clear and easy to understand, it helps guests feel welcome. They’ll also be able to locate specific areas of your office more efficiently.
Using directional signs to communicate important information like where restrooms are located, client service areas, and other key features is a great way to help visitors. These signs can also be used with wayfinding signage to guide clients through your facility further.
Adding dimensional signage to your reception area, such as contour-cut signs, is an excellent way to draw attention and emphasize your company name. These signs are also a good option for communicating the overall theme or decor of your business. In addition, digital signage can be a smart option that allows you to promote daily specials or provide additional information on your company. This form of communication is handy for visitors unfamiliar with your office. It’s best to practice progressive disclosure regarding directional signage to keep your visitors a manageable amount of information at a time.
Social Distancing Signage
Using a custom reception sign is a great way to show off the company’s creativity and establish its authority. They also help visitors understand the business’s operations and how to navigate the office.
Signage can be as simple as a sign behind the desk or a creative mural. It may have text or graphics describing what services the company offers, a list of client service areas, and more. For larger facilities, signage can display layouts, room numbers, and directional signage. Digital displays are a popular choice in reception areas as they allow the business to change messaging regularly to keep visitors entertained and informed. Even if a visitor is not looking to make an immediate purchase, the look of your reception area can influence their impressions of the company. By utilizing smart office reception signs, your business can improve customers’ opinions and appear more professional.